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HOME 2018-07-03T19:04:05+00:00

There are many things that you have to think about when running an online business. Yet, there is one advice that even experienced business owners keep listening and that’s – know your target market. Of course, this is a very important issue, but what many business owners forget is that it is equally important to figure out what they want at the moment.

Most of us believe that they know what their clients want, but that’s wrong.

On top of that, the requirements and needs of modern customers are changing all the time and successful business owners must be aware of these changes and take adequate actions. We should not forget that humans are emotional creatures and they usually purchase things based on their current emotions. Logic comes in second place. This means that even if you believe that you know what your clients need, this doesn’t mean that you have these things in your offer.

Unfortunately, a large number of companies are using a lot of energy and money to create products or services that they believe their target market needs and should find useful, but ultimately fail. The important thing is to find out what the target market wants in the first place and create/offer that product after that. Fortunately, at Se Agency there are some unique ways you can use to get a hint about your real needs that your website needs.

Try to be present where they are present

This means they have to be physically present somewhere. Most people are socializing in specific places, both online and offline. Examples of these places include online forums, online discussion forums, social media networks, blogs, local network groups, local communities and more. Be present in these places, listen to people and don’t hesitate to ask questions. Of course, you can also provide advice if you have answers to your questions, just remember that these are not the places you should use for marketing, read more about how it transforms your customers into a powerhouse on your website and visit you.

Send engaging newsletters

There is no doubt that newsletters are an effective marketing tool. But, in order to get the most from them, you have to create unique and engaging newsletters. You must find a way to trigger a response from your subscribers. For example, you can create surveys or ask simple questions that can help you determine what these people need.

Use autoresponders

There are many online businesses offering freebies to their subscribers. This is a good method for new businesses to get noticed and create an email list. In case you are providing these freebies (eBooks, free reports etc.) through email autoresponders, feel free to add another message that will ask users to provide feedback or share their thoughts on things that can make their lives easier and simpler. Use this information to create a better offer.

Use a survey

Google Docs and Survey Monkey are some of the tools that you can use to create surveys. These tools are absolutely free which means that you don’t have to worry about money. It’s best to keep these surveys simple and straightforward otherwise users may lose interest and you’ll get incomplete or inaccurate surveys. It would be perfect if you can use between one and five questions. The questions you will use depend on the characteristics of your target market.

These are just some of the methods you can use to understand the needs and requirements of your target market.